Throughout my 30-something years, I’ve been lucky enough to attend 35 weddings and somewhere along the way, my friends affectionately crowned me a professional wedding guest, a title I wear with honor. From the very first wedding, I found myself enchanted by the details—the colors, the textures, the way a venue’s aesthetic set the tone for the entire celebration. But as a guest, I always had questions I didn’t want to trouble the couple with:

• What’s the color palette?

• What’s the aesthetic of the venue so I can make sure my dress fits the vibe?

• Can I wear my favorite heels or is the ceremony taking place on grass or gravel?

• Are taxis easy to find after the reception, or should I plan another way home?

• What’s the best café in town to grab a pre-wedding brekkie?

I started to notice that I wasn’t alone. Guests would quietly start group chats, trading bits of information, all trying to piece together the plan and suss out if anyone in the friend group had the inside scoop. It made me realize something: wedding guests long to be prepared—not out of formality, but because they want to honor the day, to arrive dressed for the moment, fully aligned with the couple’s vision.

That’s when I began offering wedding websites to my newly engaged friends—beautiful, bespoke creations that told their love story and answered every guest’s question before they even asked. Not a templated website that looks like everyone else’s, but a custom creation that incorporates each wedding’s unique aesthetic and branding. Soon, those friends’ guests began to notice. Compliments turned into referrals, and before long, I found myself designing for people far beyond my own circle.

And thus, Binny & Blu was born—out of a love for the details, a reverence for the love story, and a belief that a wedding website can be every bit as unforgettable as the day it celebrates.